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You are here: Home » The RSS Marketing Diary » The Syndicate Conference » Past RSS Challenges? May 17, 2005 Past RSS Challenges? With the introductinoary session by Alexander Hungate of Reuters just completed, I have to wonder whether the RSS industry is doing a good job presenting the RSS marketing capabilities. According to Alexander, the following are the key RSS challenges: 1. Measurement Yes, these are the RSS challenges for companies, but not so much for RSS. Especially measurement, conversly the key RSS challenge, has already been taken care of from the vendor point of view. RSS metrics are here and are available, but now it's up to the companies to start measuring RSS. Of course, RSS metrics tools still need to evolve further, especially establishing a direct relation between RSS and the website, something that can only be done through log analysis right now. Perhaps a good market for ClickTracks to get in to ... Getting back to the point, the RSS industry should make sure that RSS is represented correctly, and focus the attention to what the companies are doing. For instance, RSS metrics are here, but we now need to represent them correctly to companies ...
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1. In Gods Hands 4:08 5.10 Mb 2. Say it Right (Rauhofer remix part 1) 8:34 9.10 Mb 3. Maneater (Rauhofer mix Show) 5:34 o many LP's that I likely won't have completed converting them before I die! lolI am usin o many LP's that I likely won't have completed converting them before I die! lolI am usin Post a comment
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