A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
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Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
With the introductinoary session by Alexander Hungate of Reuters just completed, I have to wonder whether the RSS industry is doing a good job presenting the RSS marketing capabilities.
According to Alexander, the following are the key RSS challenges:
1. Measurement
2. Search engine optimisation
3. User experience
4. Direct marketing
5. Quality control
6. Bandwidth optimisation
Yes, these are the RSS challenges for companies, but not so much for RSS. Especially measurement, conversly the key RSS challenge, has already been taken care of from the vendor point of view. RSS metrics are here and are available, but now it's up to the companies to start measuring RSS.
Of course, RSS metrics tools still need to evolve further, especially establishing a direct relation between RSS and the website, something that can only be done through log analysis right now.
Perhaps a good market for ClickTracks to get in to ...
Getting back to the point, the RSS industry should make sure that RSS is represented correctly, and focus the attention to what the companies are doing. For instance, RSS metrics are here, but we now need to represent them correctly to companies ...
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Avtor: Rok Hrastnik |
Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.
He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).