Personalized RSS in Email Marketing Platform

In addition to "free traffic with RSS in an instant" new services and RSS aggregators, RSS marketing & publishing solutions seem to be the next most popular development project of brave entrepreneurs.

This one could be different.

For one, it's from a leading provider of e-mail marketing services on the enterprise level, Dynamics Direct.

It's integrated in an existing enterprise-grade e-mail marketing solution and seems to promise RSS personalization.

"Dynamics Direct has introduced the first and only integrated Email and RSS Marketing solution that empowers consumers, publishers, and marketers to control RSS content based on individual preferences and choose email or RSS delivery. This solution allows marketers and advertisers to deliver personalized communications to both a recipients inbox or their RSS reader if they have one. Consumers get to choose whether they would like to receive email or RSS messages from the marketer or advertiser. Most importantly, consumers can have complete control of message relevancy and frequency. Marketers and Advertisers benefit from reporting statistics that encompass email and RSS message views by individual so they are instantly aware of message success and interest levels by topic."

Sounds good, right?

Well, there's no easily accessible demo, so there's no way to tell yet. But at least this one looks promising ...

However, they are hardly the first and only integrated RSS and e-mail marketing solution. If they think they are, does that mean they haven't done their market research and thus cannnot be trusted about their service as well?

Rok,

Thanks for picking up the article on Dynamic Messenger. Sorry our demo is not so easily accessed, but our services are certainly trustworthy. If you'd like to know more about our offering, I'd be glad to answer any questions you have. If you'd like, I can send you a presonalized RSS link to our press releases and you an see for yourself.

I'm really not aware of any other enterprise email and RSS solutions out there - at least not personalized RSS. I think the solution we have is unique and pretty useful as more and more marketers are looking or alternative channels other than email.

Anyway, hope to hear from you,
-Brad Reeves
Dynamics Direct

Posted by: Brad Reeves at June 10, 2005 12:00 AM

Brad,

Thank you for the response. The one thing I would be interested in is certainly doing an audio interview with you, and I'd certainly like to see the personalization in action. Just e-mail me at rok.hrastnik-at-marketingstudies.net.

As for enterprise level RSS & e-mail solutions: http://www.marketingstudies.net/blogs/rss/archive/000377.html

RSS personalization:
http://www.rssautopublisher.com
http://www.market-soft.com/bypass/

RSS & e-mail:
http://www.getresponse.com

There are some others as well.

Well, you didn't say anything about the "enterprise" part in the press release, at least not in the sentence where you state you are the first RSS & e-mail solution on the market.

Posted by: Rok Hrastnik at June 12, 2005 6:14 PM