Personalized RSS in Email Marketing Platform

In addition to "free traffic with RSS in an instant" new services and RSS aggregators, RSS marketing & publishing solutions seem to be the next most popular development project of brave entrepreneurs.

This one could be different.

For one, it's from a leading provider of e-mail marketing services on the enterprise level, Dynamics Direct.

It's integrated in an existing enterprise-grade e-mail marketing solution and seems to promise RSS personalization.

"Dynamics Direct has introduced the first and only integrated Email and RSS Marketing solution that empowers consumers, publishers, and marketers to control RSS content based on individual preferences and choose email or RSS delivery. This solution allows marketers and advertisers to deliver personalized communications to both a recipients inbox or their RSS reader if they have one. Consumers get to choose whether they would like to receive email or RSS messages from the marketer or advertiser. Most importantly, consumers can have complete control of message relevancy and frequency. Marketers and Advertisers benefit from reporting statistics that encompass email and RSS message views by individual so they are instantly aware of message success and interest levels by topic."

Sounds good, right?

Well, there's no easily accessible demo, so there's no way to tell yet. But at least this one looks promising ...

However, they are hardly the first and only integrated RSS and e-mail marketing solution. If they think they are, does that mean they haven't done their market research and thus cannnot be trusted about their service as well?