A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

Home » Podcasting and RSS Audio »

Podcasting Catching On - Or Is It?

[06.04.2005 l Rok Hrastnik]

Reuters reports:

The home-brewed audio programs known as "Podcasts" are catching on with people who own iPods or other digital-music players, according to a survey released on Sunday.
Twenty-nine percent of U.S. adults who own MP3 players like Apple Computer Inc.'s (Nasdaq:AAPL - news) iPod say they have downloaded podcast programs from the Internet, the Pew Internet and American Life Project found.

That means more than 6 million people are listening to a form of communication that emerged only last year, according to the nonprofit group.

Does this mean that RSS penetration is actually much larger than we all initially thought?

[Update]
Or is the Pew report fundamentally faulted (thanks to Darren for a heads up)?

Darren comments:

I originally read about this on Steve Rubel's site, so I'll repeat my comments from there. Pew managed to talk to all of 208 MP3 owners, making the margin for error on that podcasting number +/- 7.5%. Any statistician will tell you that's an extremely small--indeed, statistically insignficant--sample group.

208 MP3 owners is an inredibly small number to give it any higher relevance, so we really cannot trust their findings.

The problem is, if they missed so much on this issue, can we really trust them on their other RSS research as well?

It seems that others, such as Alex Barnett, agree as well.

Unleash the Marketing and Publishing Power of RSS

Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).

Contacts l Rok Hrastnik