A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
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Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
RSS really isn't a big thing here at the DMA, not exactly surprising. It certainly seems like RSS won't really reach the direct marketing world for at least a year or so.
Quite a pity, considering that the market right now is full of opportunities to establish market leadership early on and get in to your audiences' aggregators.
Anyway, I did manage to meet quite a few RSS industry friends and was also priviliged to get a glimpse of something being released next Monday.
Can't really give you much detail, since I'm under a strict verbal NDA.
But, whatch the RSS space on Monday. From what I've seen, this changes everything for RSS marketing. The one thing direct marketers, and all others as well, have been waiting for.
And we can only hope that this causes an avalanche of similar market offerings, really matching advanced marketer needs.
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Avtor: Rok Hrastnik |
Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.
He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).