Robin's Marketing List & How to Turn an E-book in to an X-Event

In our interview yesterday, Robin Good promised me 10 marketing tips to turn "Unleash the Marketing & Publishing Power of RSS" in to a continuous event, and delivered on that promise today.

But as my eyes kept looking at the unimaginable quantity of content he had gathered, edited and organized, I could not stop hearing the silent question running into my head: "How will he market it?" "How can I help him realize in full the potential of his huge effort?" Marketing this stuff it's no easy walk. It takes proactive action, and a smart strategy to get noticed enough to make a sale.

The hardest thing of all is to keep the attention high on your new ebook baby, but passed the day of the official release you just can't keep drumming to the world how great your PDF is.

The new RSS Diary blog is the consequence of Robin's "top 10". As well as is the new RSS Marketing e-zine, which you can subscribe to using the form at the top of the page. And many more ideas soon to be implemented ...

Here's the list (and if you're a savvy marketer, you'll take it to heart and use it for your next big product launch as well):

1) Start blogging about it.

2) Start a podcast series.

3) Open the book to the readers for rebuilding.

4) Get passionate bloggers to rip your book apart.

5) Create a thematic newsmaster feed.

6) Do a live webcast event.

7) Seed P2P networks.

8) Submit RSS.

9) Publish a book-related newsletter.

10) Provide a CC license.

You'll have to read Robin's post to get an explanation of what he mean with each of them.

OK, we just started with points 1 and 9, and more coming soon. We'll keep you updated on how the ideas are coming in to life ... and more importantly, how they are working ... so that you'll know if you should implement them as well.

Do you have any ideas as well?

Post them below and start a dialog:)