We interviewed Scott Rafer of Feedster to get the scoop on the future and present of RSS advertising, RSS metrics and RSS consumption habits.

To give you just a taste of what you'll discover, here are some important points from the interview:

• How Feedster expects to develop the most comprehensive RSS advertising network.
  
  
• RSS advertising performs not quite as good as Google AdWords, but better than Google AdSense.
  
  
• Return on Investment should be high, especially considering the constant growth of Pay-Per-Click costs and shortage of PPC inventory.
  
  
• One of the keys to successful RSS advertising is tying the advertisement with a respected, credible and targeted content publisher. Much of RSS advertising success will depend on the credibility that publishers will "lend" to RSS advertisers.
  
  
• RSS advertising is different from traditional internet advertising by targeting your advertisements to specific sites and blogs, and not to specific articles or news stories. In that, RSS advertising builds relationships between the advertiser and the publisher's audience.
  
  
• Why Feester is counting on something like a cookie standard to drive RSS metrics, instead of unique URLs, as seems to be the general practice right now? One of the problems of unique URLs is that much of RSS content is consumed for mass aggregation by other web sites, which removes the opportunity to precisely track each individual RSS feed user.
  
  
• RSS aggregators are naturally only at the beginning of the road. Scott predicts that RSS aggregators and RSS feeds will become integrated within websites. Furthermore, in the future RSS might become "searched" instead of "browsed", meaning that end-users will be able to combat the abundance of RSS feeds with advanced RSS search services.

Get the interview below ...

The Interview

Title: RSS Advertising, RSS Metrics and RSS Consumption: Interview With Scott Rafer of Feedster

Length: 33:51 minutes

Download: .wma [size: 12MB]

Download: .mp3 [size: 7.9MB]

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