A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

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RSS E-commerce Expanding With Amazon and Ebay

[29.03.2006 l Rok Hrastnik]

Both Amazon and E-bay are taking their RSS features one step further, expanding their e-commerce use.

The only thing I have to wonder - with companies with these many resources, why aren't they doing it faster, more aggressively and more comprehensively?

a] Ebay
Ebay just RSS-enabled their search engine. Have something you're interested in? Do a search and then subscribe to the dynamic RSS feed to get all the latest product results as they become available. It's really what e-commerce RSS is all about --> giving the latest product information in a customized and easy to manage fashion.

Oh, and David Utter picked-up on some of the problems they're already having.

b] Amazon
Amazon now allows you to subscribe to your friends' and family wish lists, letting you know when they've added new products to the list of what they want to get from you:)

Unleash the Marketing and Publishing Power of RSS

Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).

Contacts l Rok Hrastnik