A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

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RSS E-commerce From Burpee.com, Ice.com and Ebags.com

[09.03.2006 l Rok Hrastnik]

Reveries.com strongly underestimates RSS readership and quotes some old stats, but otherwise provides some great new e-commerce RSS examples.

a] Burpee.com
Burpee.com is an online vegetables, flowers, herbs and garden gear retailer, who now has more than 10,000 RSS subscribers getting their new product info via RSS. A good RSS presentation page. And oh, it's the W. Atlee Burpee & Co. example we've already written about.

They're even planning on educating their catalog readers about RSS. Great idea!

b] Ice.com
Ice.com sells jewerly. They haven't implemented RSS feeds yet, but plan to, and are counting on an integrated strategy combining RSS, catalogs, videos, blogs and e-mail. Good ideas, especially the one on using RSS to not only deliver product info but also wedding ideas and simillar. You now just need to do it ...

c] Ebags.com
These guys, selling bags and accesories online, get the point. Their CEO likes RSS because it allows them to constantly deliver new product information that customers actually want, as opposed to e-mail where you'd be kicked for sending a new product mailing every day. I just wish I could find their feeds on their site. An opportunity lost?

Unleash the Marketing and Publishing Power of RSS

Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).

Contacts l Rok Hrastnik