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The RSS Cases Blog brings you RSS technology advice, helps you understand RSS technology issues and explains different RSS business cases.

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You are here: Home » The RSS Marketing Diary » RSS Marketing » RSS E-commerce From Burpee.com, Ice.com and Ebags.com

March 9, 2006

RSS E-commerce From Burpee.com, Ice.com and Ebags.com

posted by Rok Hrastnik in RSS Marketing

Reveries.com strongly underestimates RSS readership and quotes some old stats, but otherwise provides some great new e-commerce RSS examples.

a] Burpee.com
Burpee.com is an online vegetables, flowers, herbs and garden gear retailer, who now has more than 10,000 RSS subscribers getting their new product info via RSS. A good RSS presentation page. And oh, it's the W. Atlee Burpee & Co. example we've already written about.

They're even planning on educating their catalog readers about RSS. Great idea!

b] Ice.com
Ice.com sells jewerly. They haven't implemented RSS feeds yet, but plan to, and are counting on an integrated strategy combining RSS, catalogs, videos, blogs and e-mail. Good ideas, especially the one on using RSS to not only deliver product info but also wedding ideas and simillar. You now just need to do it ...

c] Ebags.com
These guys, selling bags and accesories online, get the point. Their CEO likes RSS because it allows them to constantly deliver new product information that customers actually want, as opposed to e-mail where you'd be kicked for sending a new product mailing every day. I just wish I could find their feeds on their site. An opportunity lost?

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