A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

Home » RSS Audio Interviews and Conversations »

RSS Feed Customization: Audio Interview With Mark Carlson, SimpleFeed

[17.02.2005 l Rok Hrastnik]

RSS feed customization could become one of the hot RSS topics in the near future, but right now there are just too few companies doing it ... and too few providers offering RSS feed customization solutions.

SimpleFeed, however, is one of them, and we interviewed Mark Carlson to give us all the details:)

What's especially interesting with SimpleFeed is that they are focused at marketers, and provide solutions that are tailored to marketers. And yes, that includes RSS metrics as well.

Topics covered in the interview include:

How RSS feed customization works for the marketer/publisher and why we need it in the first place?
Practical examples of companies using RSS feed customization.
How RSS can be used for lead generation and data capture?
The marketing implications of RSS.

During the interview Mark also uncovered that for their clients at least, there are no differences in key metrics when comparing full-text RSS feeds vs. feeds with summaries. More goodies in the actual interview:)

Also, Robin Good joined us near the end, and started asking Mark some difficult questions, making the interview even more interesting.

The Interview

Title: RSS Feed Customization: Audio Interview With Mark Carlson, SimpleFeed
Length: 56:34 minutes

Download: .wma [size: 7MB]

Download: .mp3 [size: 12MB]

RSS feed link:
http://www.marketingstudies.net/interviews/rssinterviews.xml

Additional Information

After you're finished with the interview, go check out some examples of web sites already using RSS customization:

http://subscriber.simplefeed.com/vmware/
http://subscriber.simplefeed.com/syndicateconference/

Unleash the Marketing and Publishing Power of RSS

Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).

Contacts l Rok Hrastnik