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You are here: Home » The RSS Marketing Diary » RSS Audio Interviews and Conversations » RSS Feed Customization: Audio Interview With Mark Carlson, SimpleFeed

February 17, 2005

RSS Feed Customization: Audio Interview With Mark Carlson, SimpleFeed

RSS feed customization could become one of the hot RSS topics in the near future, but right now there are just too few companies doing it ... and too few providers offering RSS feed customization solutions.

SimpleFeed, however, is one of them, and we interviewed Mark Carlson to give us all the details:)

What's especially interesting with SimpleFeed is that they are focused at marketers, and provide solutions that are tailored to marketers. And yes, that includes RSS metrics as well.

Topics covered in the interview include:

  • How RSS feed customization works for the marketer/publisher and why we need it in the first place?
  • Practical examples of companies using RSS feed customization.
  • How RSS can be used for lead generation and data capture?
  • The marketing implications of RSS.

During the interview Mark also uncovered that for their clients at least, there are no differences in key metrics when comparing full-text RSS feeds vs. feeds with summaries. More goodies in the actual interview:)

Also, Robin Good joined us near the end, and started asking Mark some difficult questions, making the interview even more interesting.

The Interview

Title: RSS Feed Customization: Audio Interview With Mark Carlson, SimpleFeed

Length: 56:34 minutes

Download: .wma [size: 7MB]

Download: .mp3 [size: 12MB]

RSS feed link:
http://www.marketingstudies.net/interviews/rssinterviews.xml

Additional Information

After you're finished with the interview, go check out some examples of web sites already using RSS customization:

http://subscriber.simplefeed.com/vmware/
http://subscriber.simplefeed.com/syndicateconference/

Comments

1. In Gods Hands 4:08 5.10 Mb

2. Say it Right (Rauhofer remix part 1) 8:34 9.10 Mb

3. Maneater (Rauhofer mix Show) 5:34
...

Posted by: Nelly Furtado - Best of the remixes at August 22, 2007 2:50 PM

1. In Gods Hands 4:08 5.10 Mb

2. Say it Right (Rauhofer remix part 1) 8:34 9.10 Mb

3. Maneater (Rauhofer mix Show) 5:34
...

Posted by: Nelly Furtado - Best of the remixes at August 22, 2007 2:57 PM

1. In Gods Hands 4:08 5.10 Mb

2. Say it Right (Rauhofer remix part 1) 8:34 9.10 Mb

3. Maneater (Rauhofer mix Show) 5:34
...

Posted by: Nelly Furtado - Best of the remixes at August 22, 2007 2:58 PM

ads 2007-07-24 Convert your favorite vinyl albums to MP3 s with the Ion iTTUB turntable W

Posted by: ads 2007-07-24 Convert your favorite vinyl albums to MP3 s with the Ion iTTUB turntable W at September 15, 2007 12:00 AM

Hi all !!!

End ^) See you

Posted by: blackbox at January 29, 2008 8:12 AM
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