A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

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RSS For Internal Communications: It's Starting

[31.03.2005 l Rok Hrastnik]

Shel Holtz shares that the Amsterdam-based ING Groep got the early lead in using RSS for internal communications when it launched a pilot test with 200 employees early this year.

"According to the article, the employees are receiving a broad range of information, from benefits updates to new-hire announcements. If the experiment goes well-and why shouldn't it?-RSS will roll out to 20,000 employees by the end of the year.
The key benefit to employing RSS-at least from ING's perspective-is consistent delivery. The article recalls an instance when new CEO Michael Tilmant sent an e-mail message to all employees, but because some e-mail filters delayed delivery, not everyone saw it at the same time. Using RSS also ensures delivery across different information systems installed at different business groups."

With case studies like this, RSS is bound to attract more companies for the same reasons.

For more information on enterprise RSS, listen to our interview with NewsGator.

Unleash the Marketing and Publishing Power of RSS

Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).

Contacts l Rok Hrastnik