A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

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RSS Metrics - Unique URLs Might Not be the Best Choice: Interview with Fergus Burns, Nooked.com

[13.03.2005 l Rok Hrastnik]

I spoke quite extensively with Fergus Burns of Nooked while attending the International Direct Marketing Fair in London. Nooked is one of the few RSS publishing/marketing solutions providers that focuses especially on corporate marketing, so their insights are exceptionally valuable.

Unfortunatelly, we didn't have enough time for a longer interview, so we covered only a small portion of what we discussed personally. Hopefully, we'll be able to hook-up soon online to bring you more on corporate RSS marketing.

In this interview, recorded on-location, we discuss the technology approaches to RSS metrics and the corporate RSS marketplace.

The interesting thing is that Fergus believes that using unique URLs to track RSS subscribers might not be the best solution, since it puts a higher bandwidth strain on online RSS aggregation services.

Find out more in the interview ...

The Interview

Title: RSS Metrics - Unique URLs Might Not be the Best Choice: Interview with Fergus Burns, Nooked.com
Length: 6:47 minutes

Download: .wma [size: 2.2MB]

Download: .mp3 [size: 1.5MB]

RSS feed link:
http://www.marketingstudies.net/interviews/rssinterviews.xml

Unleash the Marketing and Publishing Power of RSS

Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).

Contacts l Rok Hrastnik