A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

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RSS Metrics: Audio Interview with Stuart Watson, SyndicateIQ

[14.02.2005 l Rok Hrastnik]

RSS metrics have not long ago been quite a mistery for RSS publishers and marketers. Then came the free tracking service, Feedburner, which gave us the power to track RSS feed circulations and trends.

And today, we already have a few services that are capable of tracking individual RSS feed subscribers, even individual subscribers over multiple RSS feeds.

SyndicateIQ is one of those services, providing the metrics needed either by direct marketers or those publishers interested in selling ad space in their feeds.

In this audio interview, Stuart Watson of SyndicateIQ reveales how their tracking service works, and especially what RSS marketers and publishers can really achieve with relevant RSS metrics.

Stuart also discusses the workgroup SyndicateIQ, Pheedo.com and Feedburner formed to provide some RSS ad standards and best practices for RSS publishers and advertisers. Stuart expects to have the standards ready for IAB by 2006.

Among other things, Stuart also gives some great ideas on how marketers can take best advantage of RSS.

If you're interested in why RSS metrics are important and how to use them, and even how to set-up a measurement system, and if you'd like to know how marketers and advertisers should use RSS, listed to the interview today.

And oh, don't mind the strange echo in my voice:)

The Interview

Title: RSS Metrics: Audio Interview with Stuart Watson, SyndicateIQ
Length: 31:49 minutes

Download: .wma [size: 4.7MB]

Download: .mp3 [size: 7.4MB]

RSS feed link:
http://www.marketingstudies.net/interviews/rssinterviews.xml

Unleash the Marketing and Publishing Power of RSS

Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).

Contacts l Rok Hrastnik