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You are here: Home » The RSS Marketing Diary » RSS Audio Interviews and Conversations » RSS Metrics: Audio Interview with Stuart Watson, SyndicateIQ February 14, 2005 RSS Metrics: Audio Interview with Stuart Watson, SyndicateIQ RSS metrics have not long ago been quite a mistery for RSS publishers and marketers. Then came the free tracking service, Feedburner, which gave us the power to track RSS feed circulations and trends. And today, we already have a few services that are capable of tracking individual RSS feed subscribers, even individual subscribers over multiple RSS feeds. SyndicateIQ is one of those services, providing the metrics needed either by direct marketers or those publishers interested in selling ad space in their feeds. In this audio interview, Stuart Watson of SyndicateIQ reveales how their tracking service works, and especially what RSS marketers and publishers can really achieve with relevant RSS metrics. Stuart also discusses the workgroup SyndicateIQ, Pheedo.com and Feedburner formed to provide some RSS ad standards and best practices for RSS publishers and advertisers. Stuart expects to have the standards ready for IAB by 2006. Among other things, Stuart also gives some great ideas on how marketers can take best advantage of RSS. If you're interested in why RSS metrics are important and how to use them, and even how to set-up a measurement system, and if you'd like to know how marketers and advertisers should use RSS, listed to the interview today. And oh, don't mind the strange echo in my voice:) The Interview Title: RSS Metrics: Audio Interview with Stuart Watson, SyndicateIQ RSS feed link:
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