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You are here: Home » The RSS Marketing Diary » RSS Audio Interviews and Conversations » RSS Metrics Focus: Interview With Dick Costolo and Stuart Watson, Part 4 - Defining RSS Metrics, the RSS Metrics Space and RSS for SEO

June 22, 2005

RSS Metrics Focus: Interview With Dick Costolo and Stuart Watson, Part 4 - Defining RSS Metrics, the RSS Metrics Space and RSS for SEO

In this final part of the RSS metrics interview series Stuart Watson of Syndicate IQ and I take a closer look at what specific RSS metrics mean, advanced metrics systems, the RSS metrics space and using RSS for SEO.

a] Defining specific RSS metrics and what specifically do they mean.

b] How to define RSS open-rates? Can we get close to the definitions we know from the e-mail marketing world? What are the problems of calculating open-rates in RSS?

c] How can we create a relation between RSS metrics, e-mail metrics and web metrics, to get a unified view of what is happening with our online communications?

d] Why are marketers still under the impression that RSS cannot be measured?

e] What companies are there in the RSS metrics space today? Who can you turn to? How do they compare?

f] How can RSS be used for Search Engine Optimisation (SEO)? How does RSS impact SEO? Stuart also gives some concrete tips, advice and experience on this matter.

g] Do RSS feeds impact natural search engine rankings?

The Interview

Interview title: RSS Metrics Focus: Interview With Dick Costolo and Stuart Watson, Part 4 - Defining RSS Metrics, the RSS Metrics Space and RSS for SEO

Interview duration: 24:56 minutes

Download: .wav [8.9MB]

Download: .mp3 [5.6MB]

Podcast RSS feed link:
http://www.marketingstudies.net/interviews/rssinterviews.xml

Comments

ow, too bad...this wasn't available when I began my LP to CD conversion process. I have s

Posted by: ow, too bad...this wasn't available when I began my LP to CD conversion process. I have s at September 14, 2007 11:58 PM

o many LP's that I likely won't have completed converting them before I die! lolI am usin

Posted by: o many LP's that I likely won't have completed converting them before I die! lolI am usin at September 15, 2007 12:01 AM
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