A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

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RSS Metrics Focus: Interview With Dick Costolo and Stuart Watson, Part 4 - Defining RSS Metrics, the RSS Metrics Space and RSS for SEO

[22.06.2005 l Rok Hrastnik]

In this final part of the RSS metrics interview series Stuart Watson of Syndicate IQ and I take a closer look at what specific RSS metrics mean, advanced metrics systems, the RSS metrics space and using RSS for SEO.

a] Defining specific RSS metrics and what specifically do they mean.

b] How to define RSS open-rates? Can we get close to the definitions we know from the e-mail marketing world? What are the problems of calculating open-rates in RSS?

c] How can we create a relation between RSS metrics, e-mail metrics and web metrics, to get a unified view of what is happening with our online communications?

d] Why are marketers still under the impression that RSS cannot be measured?

e] What companies are there in the RSS metrics space today? Who can you turn to? How do they compare?

f] How can RSS be used for Search Engine Optimisation (SEO)? How does RSS impact SEO? Stuart also gives some concrete tips, advice and experience on this matter.

g] Do RSS feeds impact natural search engine rankings?

The Interview

Interview title: RSS Metrics Focus: Interview With Dick Costolo and Stuart Watson, Part 4 - Defining RSS Metrics, the RSS Metrics Space and RSS for SEO

Interview duration: 24:56 minutes

Download: .wav [8.9MB]

Download: .mp3 [5.6MB]

Podcast RSS feed link:
http://www.marketingstudies.net/interviews/rssinterviews.xml

Unleash the Marketing and Publishing Power of RSS

Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).

Contacts l Rok Hrastnik