A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing

Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

RSS Updates Move Beyond Pings

 
 

Pinging allows Web publishers (mostly blogs) to notify content aggregation sites that their own content has changed, prompting them to update their aggregation database.

While pinging is working fine, especially through services such as Ping-o-Matic, the publisher needs to ping quite a large number of sites to notify all of them of his new content.

But according to a recent eWeek article, some of the leading aggreation services are working together to develop the next generation of content updates.

"Some of the leading RSS search and aggregation services have begun banding together to build a next-generation approach for distributing update notifications to the syndicated feeds that are a core part of most Weblogs and a growing number of news and portal sites.

Called FeedMesh, the approach takes the dozens of ping services that exist today a step further by seeking cooperation among aggregators to share updates among themselves."

If FeedMesh gets adopted by most content aggregation services, that will certainly mean good news for content publishers as it will improve their reach and help them spread their content to more sites automatically.

If you'd like to find out more about FeedMesh, there is a Yahoo! Group dedicated to it.

Unleash the Marketing and Publishing Power of RSS
Rok Hrastnik Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).