A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
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Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
In yet another batch of RSS research, Nielsen/NetRatings reports that RSS users are significantly more engaged in online news than non-users, visiting an
average of 10.6 news sites compared with 3.4 news sites for non-users.
Other interesting findings include ...
a] RSS users visit news sites more frequently than non-users, meaning they are in fact more loyal. To continue this line of thought, implementing RSS and converting visitors to RSS subscriptions will ensure greater reader loyalty, as well as additional impressions.
"RSS users visited the top 20 news Web sites nearly three times as often as non-users and all other news Web sites four times as often (see Table 2). This means that sites outside of the top 20 properties may be among the greatest beneficiaries of RSS."
b] Perhaps even more interesting, the survey revealed that 83 percent of respondents really had no idea they were using RSS. This makes two things clear:
b.1] RSS adoption is much greater than we can forecast with any surveys;
b.2] RSS is not limited only to early tech adopters, but is being widely used by the general population as well, and at the same time increasing their content consumption for their selected news sources.
Still wondering what most marketers are waiting for, though ...
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Avtor: Rok Hrastnik |
Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.
He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).