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You are here: Home » The RSS Marketing Diary » RSS Statistics » RSS Users Visit Three Times as Many News Web Sites as Non-Users September 20, 2005 RSS Users Visit Three Times as Many News Web Sites as Non-Users In yet another batch of RSS research, Nielsen/NetRatings reports that RSS users are significantly more engaged in online news than non-users, visiting an Other interesting findings include ... a] RSS users visit news sites more frequently than non-users, meaning they are in fact more loyal. To continue this line of thought, implementing RSS and converting visitors to RSS subscriptions will ensure greater reader loyalty, as well as additional impressions. "RSS users visited the top 20 news Web sites nearly three times as often as non-users and all other news Web sites four times as often (see Table 2). This means that sites outside of the top 20 properties may be among the greatest beneficiaries of RSS." b] Perhaps even more interesting, the survey revealed that 83 percent of respondents really had no idea they were using RSS. This makes two things clear: b.1] RSS adoption is much greater than we can forecast with any surveys; b.2] RSS is not limited only to early tech adopters, but is being widely used by the general population as well, and at the same time increasing their content consumption for their selected news sources. Still wondering what most marketers are waiting for, though ...
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