A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing

Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

Russia is Now RSS Enabled

 
 

This news comes at great pleasure for me and all marketers trying to establish a presence in one of the largest markets in the world, Russia.

Word just got out that their key search engine and portal also offers RSS aggregation to its users, according to the Search Engine Journal.

This is a clear sign that RSS in fact will quickly go beyond U.S. borders, although adoption is taking somewhat longer than anticipated. As more and more local search engines and portals start adopting RSS, so will the internet users in those countries.

One of the primary drivers of RSS adoption in the U.S. was without doubt the inclussion of RSS aggregation services in to My.Yahoo! With local European portals and search engines doing the same, RSS will finally come to other parts of the world as well.

This is certainly something to celebrate.

Unleash the Marketing and Publishing Power of RSS
Rok Hrastnik Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).