A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

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Safari and RSS: A Lesson for Microsoft

[02.05.2005 l Rok Hrastnik]

The just recently released Safari browser for Mac integrates RSS with the browsing experience, something we've all been waiting for Microsoft to do with IE.

MacDailyNews does a great job of summarizing an article from the NY Times (requires registration), and you should find the following especially interesting:

"If you click the RSS button, you enter Safari's RSS-reading view: a scrolling "front page" containing all of the tidbits (articles, blog entries) from that Web page. A clever Article Length slider expands or shrinks all entries simultaneously, from full-length articles, with photos, to headlines only. Searching and sorting controls await at the right side," Pogue writes. "Now here's where it gets interesting. Exactly as in Firefox, you can bookmark this RSS feed. From now on, your Bookmarks menu (or Bookmarks bar) lets you know how many new articles have been published on the Web site you subscribed to--you'll see, for example, "NYtimes.com (7)"--so you don't waste time visiting pages where there's nothing new."

Microsoft, we're waiting ...

Unleash the Marketing and Publishing Power of RSS

Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).

Contacts l Rok Hrastnik