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The RSS Cases Blog
The RSS Cases Blog brings you RSS technology advice, helps you understand RSS technology issues and explains different RSS business cases.

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You are here: Home » The RSS Marketing Diary » RSS Marketing » Sample Branded RSS Readers: A Great Lesson for Marketers

November 3, 2005

Sample Branded RSS Readers: A Great Lesson for Marketers

I've been doing some more snooping around RSSlvp's branded RSS Readers experience and got some great screenshots of some of the real-life branded RSS Readers already launched.

BTW - if your company is either providing branded RSS Readers or has one, getting examples to be published here would be great. 450px image width, please:) All will be published.

The example that struck me as most interesting is the MediReader, targeted at physicians and offered to companies targeting physicians ... almost without mentioning the word RSS at all, but rather posing it as a constantly updated encyclopedia of medical information.

All in all, it's a completely typical branded RSS reader, but presented in a slightly different context and especially in a more end-user friendly context. Physicians don't care about RSS, but they do care about getting relevant medical information as soon as it becomes available.

An important lesson here for us all!

Here's the screenshot ...

And the other samples I promised you ...

Comments

ads 2007-07-24 Convert your favorite vinyl albums to MP3 s with the Ion iTTUB turntable W

Posted by: ads 2007-07-24 Convert your favorite vinyl albums to MP3 s with the Ion iTTUB turntable W at September 15, 2007 12:03 AM

ow, too bad...this wasn't available when I began my LP to CD conversion process. I have s

Posted by: ow, too bad...this wasn't available when I began my LP to CD conversion process. I have s at September 15, 2007 12:05 AM
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