A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

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Secure and Paid-Subscription RSS: If Only Companies Understood RSS

[06.06.2005 l Rok Hrastnik]

The NetworkWorld has an interesting article about a popular radio show that ventured in to paid-subscription podcasting waters ... but decided against using RSS to deliver audio files because RSS supposedly doesn't allow publishers authenticate users against their database of subscribers.

I'm not sure where these guys are getting their RSS insights from, but they couldn't be further from the mark.

1] RSS allows for individual "per-subscriber" RSS feeds, which in their case could be generated, tracked and secured based on their existing database, for each of their subscribers.

2] RSS allows for HTTP authentication, which means that access to the feed can be moderated with a username/password combination. And then there are some more advanced options available as well.

The bottom-line is that the company in question could do all of this with RSS, instead of forcing its users to install yet another piece of software they'll probably be able to use only for this one subscription.

And oh, MyST Technology Partners offer per-user based RSS feed authentication out-of-the-box.

Unleash the Marketing and Publishing Power of RSS

Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).

Contacts l Rok Hrastnik