SimpleFeed Moves Forward With Secure RSS, Automatic Content Import and a Self-Service Offering

SimpleFeed, with their ability to publish customizable RSS feeds, content targeting and advanced metrics, has been one of the top 5 RSS publishing vendors since they started-up their business.

In fact, they were one of the first RSS vendors to come up with unique URL RSS feeds, which allow marketers to deliver customized RSS feeds to individual subscribers and then further track them individually.

They just released an upgrade to their service, allowing their clients to create secure RSS feeds, which require a username and password to access ... a service that has until recently been provided only by MyST Technology Partners.

Certainly a feature that's ideal for publishers looking to deliver paid content via RSS, and even for marketers and internal communicators delivering sensitive information using RSS feeds.

Along with this upgrade SimpleFeed now also allows companies to easily import content form their websites by simply pointing their solution at a webpage URL. Should make things easier for publishers that don't have the capability of creating an XML output from their Content Management Systems, which a third-party RSS publishing service could then process to get the latest content from the website and then repackage it through advanced RSS features.

It's also great to see that SimpleFeed is now finally also providing a self-service offering, making their solution more accessible to small businesses that otherwhise could not afford their on-demand services.