A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

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Slashdot Survey Predicts Dramatic RSS Growth, While RSS "Wars" Continue

[22.03.2005 l Rok Hrastnik]

Just one day after Jupiter Research announced their new RSS report and their findings that RSS just isn't for marketers, Slashdot came out with the results of their latest survey.

Contrary to the Jupiter report, the Slashdot survey predicts dramatic RSS growth, as 73% of respondents plan to increase their use of RSS feeds next year (hmmm ... how can you plan to increase your content consumption channel habits?).

Other interesting findings include that most users consume RSS feeds via Web-based RSS syndication services, while RSS consumption via mobile units will increase.

Interesting findings, but we do have to take in to account that the Slashdot audience is mroe tech savvy then most internet users.

Now, is it just me, or are we really reaching the RSS tipping point, as demonstrated by the huge increase of research, clashing opinions, vendor battles, sponsorhip deals and venture capital investments?

At times it seems like there's really a small dormant "war" going on "out there".

To see my point, take a look at the recent "opinion clashes" about podcasting by Doc Searls, Dave Winer and others. All I can personally add to this discussion is that from my discussions with marketers that I do trust, podcasting is by all means bringing them money ...

This space is heating up, quickly ...

Unleash the Marketing and Publishing Power of RSS

Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).

Contacts l Rok Hrastnik