MarketingStudies.net logo    
spacer Marketing views, news and experience with the difference Logo Logo
Subscribe to the RSS Marketing e-zine

Providing strategic semi-monthly views on best RSS uses and practices and latest RSS news. [privacy]

Email Address:
RSS Content Feed What is this?
spacer
The Marketing Diary   l   The RSS Diary   l   RSS Marketing   l   RSS Cases Blog    l   Interactive Optimization Blog


Get the free crash-course in RSS marketing, to find out exactly how you'll profit from implementing this new technology.

Covers everything from RSS for direct marketing to using RSS for SEO.

Complete the form below to receive your free report now!

Your name:

Your e-Mail:

The RSS Cases Blog
The RSS Cases Blog brings you RSS technology advice, helps you understand RSS technology issues and explains different RSS business cases.

[June 14, 2007]
Using RSS Radars to Find Domains for SEO/SEM

[April 4, 2007]
The History and Future of RSS?

[March 26, 2007]
Yahoo Pipes Regex Module

[March 26, 2007]
RSS Cases - Mon Mar 26, 2007

[March 22, 2007]
Teqlo Web Feed and Application Mashup Tool

You are here: Home » The RSS Marketing Diary » RSS Marketing » Still Not Getting RSS Marketing?

January 16, 2007

Still Not Getting RSS Marketing?

Pheedo, SilverPop and SimpleFeed co-sponsored the third RSS Roundtable Dinner in San Francisco Oct 17 in conjunction with the Direct Marketing Association's (DMA) Annual Conference.

Yes, this was still back in 2006. But the lessons learned still remain, and since I'm doing house-cleaning after 6 months of inactivity, why not start with this.

One thing was made painfully clear at the roundtable, speaking with the attendees --> everyone wants to do RSS marketing, they just still don't see how to make it work as a marketing vehicle.

The answer is clear: it's just marketing.

Many of those using RSS today have forgoten or choose to ignore the years of lessons and experience from the direct marketing world. But in the end, it's just marketing.

Problem #1: Capture Subscribers

No one is subscribing to your feed?

Well, what incentive are you giving them to do so?

"Here's my feed, please subscribe" just won't work. It doesn't work with e-mail, it won't work with RSS.

Information overload is worse than ever. And as lead generation marketers have learned long ago, cutting through the clutter with your free subscription offer demands a bribe. As simple as that.

The Solution
Migrate from saying "Here's my feed, please subscribe" to giving additional value to those that reward you with their subscription --> whitepapers, additional content access, discounts, free video, free webinar access, free consulting, etc.

Problem #2: Customize, Personalize & Target

Most e-mail marketers have learned long ago that their response rates and consequently sales increase when they precisely target the right offer to the right person.

It's database marketing 101. Pure & simple.

And RSS and the good companies behind it support it.

If mass communications & content delivery don't work for e-mail, why do you think they will for RSS?

The Solution
Capture additional data from your RSS subscribers and track their behavior. Then get the right content and promotions to the right person.

The Ultimate Solution

RSS is just another marketing channel. Don't ignore the decades of marketing expertise just because it's a new channel. The same success principles apply.

Comments

1. In Gods Hands 4:08 5.10 Mb

2. Say it Right (Rauhofer remix part 1) 8:34 9.10 Mb

3. Maneater (Rauhofer mix Show) 5:34
...

Posted by: Nelly Furtado - Best of the remixes at August 22, 2007 2:51 PM
Post a comment


*


*





2 + 2 =
Remember personal info?






Related Articles

[July 25, 2005]
The 7-Step RSS Marketing Plan

[July 11, 2005]
The RSS Promise for the People

[July 4, 2005]
Blogs and RSS: What and How ... or Why Don't People Understand the Basic Relations

[June 20, 2005]
The Full Circle of RSS Marketing Strength

[June 9, 2005]
Bad News for E-mail Marketers: Do You Need More Reasons for RSS?

[June 7, 2005]
New Internet Marketing Opportunities Through RSS

[June 2, 2005]
Paid-Subscription RSS Feeds

[May 15, 2005]
RSS: 'The Awful Truth' from MarketingSherpa.com

[May 3, 2005]
How Big is the RSS Opportunity? Join in ...

[April 18, 2005]
Free Report: The Business Case for RSS

Recent Articles in iNet Marketing Article Database
Recent Articles

Introduction to Strategic Marketing Pillars

Marketing as an Integrated Communicational Process

The Marketing Strategy as the Essential Element

One-on-One Sales as the First Step

Constant Change

Unique Pre-Dispositions