A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing

Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

Testing the Impact of RSS Powered Blogsites 'Live'

 
 

Following yesterday's interview with F. Andy Seidl on blogsites and using RSS for improved search engine rankings, I was happy to find the "A Better Blogsite" blogsite.

The site takes after the standard form evident from http://www.kmblogs.com, but was apparently put up to research & demonstrate the effectiveness of blogsites for generating search engine traffic.

"Chronology of the creation and discovery of A Better Blogsite as it relates to Search Engine Optimization, (SEO) with Google."

In the form of a journal, the blogsite owner is reporting on how Google is treating the site, slowly awarding it higher rankings. Unfortunatelly it seems the posts in the 'How Google finds A Better Blogsite, as Our Web Search Visibility Improves' blog stopped after February 8th, when John Gaudio posted they achieved all top 5 positions for "Web Search Visibility" with quotes on Google.

"Seven of the top ten, including the top five, are based on Googling our search term, "Web Search Visibility" in quotes. That's not a completely fair test as it greatly limits the number of pages from which Google can choose. Note also, that of those seven pages, one comes from Gaudio.com, two from ABetterBlogsite.com, Two from EntConnect.org, and two from Pioneer Drama's pages at Myst-Technology.com. While only two are links directly to ABetterBlogsite.com, all lead back to A Better Blogsite. They're all a part of the cloud of relevant information that we've created around the search term "Web Search Visibility."

Because our site is barely a month old, we're still not in the top 100 without the quotes, but part of our cloud, Gaudio.com, can be found today, without the quotes, in 31st place."

Since the posting stopped without any apparent reason I was wondering whether the blogsite retained its rankings.

A Google search shows that the site is still within the top 5, although it is contending only with 19 other search results.

For "Web Search Visibility" without the quotes the site is contending with over 7 million other results, but cannot be found in the top 40 results, although their other site Gaudio.com is #20. Still, no way to know whether this is a result of being linked from the blogsite or something else.

Haven't had the time to check out more keywords to see how they're doing.

Anyway, John is still posting heavily in his other blog on the blogsite, covering unique information on how to increase search engine visibility with blogsites. Certainly an interesting read ...

Unleash the Marketing and Publishing Power of RSS
Rok Hrastnik Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).