The Jupiter RSS Report Scrutinized

The Jupiter RSS report is creating quite a response from marketers and publishers already using RSS.

Here's a quick run-down on the conversations going around the Web ...

MarketingVox added an update to their original post after reading my feedback:

"MarketingStudies.net mounted a defense of RSS, interpreting the study as showing particular areas of marketer ignorance about RSS."

Seth Godin:

"New Jupiter study shows that big time marketers aren't excited about it. Which gives the rest of us more time to get it right. Hurry, before the spammers show up!"

WebProNews:

"The entire article written at DMNews strikes me as being deviod of understanding for the medium, the technology, the application of RSS as a marketing tool. Like Seth, that makes me happy... "

Bill Flitter at Pheedo:

"1. Insert "email marketing" where they mention RSS and go back 10-12 years. I am sure JupiterResearch did a similar survey asking marketers about including interactive advertising and email in their marketing plans. A very small universe of marketers were trying it (maybe 6%)." "Yes, RSS adoption is small. Email did not have billions of people using it on day one either."

"3. "RSS is not well suited to promotional-offer-oriented content because it does not offer the targeting and personalization capabilities of e-mail, the report said." This statement is simple not true. In many cases, we have cut our customer's cost-per-acquisition by over 50%."

Alex Barnett of Microsoft:

"Of course, which channels to use depends on the demographics of your audience, but having 45% of the professional marketing population saying they have no plans to utilise RSS is due to ignorance, not stupidity. Clearly, there is more education to do. A lot more."

Sally Falkow at expansion+:

"Most marketers remain skeptical of using RSS as a mechanism to supplement their e-mail marketing newsletter content," states the report. It also says this is becasue consumer adoption of RSS readers remains low

But further down in the article it says that thirty-five percent of the surveyed marketers have deployed -- or soon will -- RSS because of consumer demand.

This seems very contradictory to me.

Real Lawyers :: Have Blogs:

"My first thought when I saw this report yesterday was similar to Seth Godin's when he read the survey - it gives people like me time to get it right by providing the latest in marketing technology to leading law firms, before the others show up to screw it up."

There's quite a lively discussion at threadwatch.org.

Scott Rafer of Feedster:

"The lively debate this morning about the state and potential of RSS marketing is worth following. To a certain extent, it's the predictable debate between the big, profitable email-marketing old guard and the RSS upstarts. In short, RSS is small now and the tools are not fully featured. However, like Internet advertising in 1998, it may not be that way for long."

Other sites covering the news are also Corante, Hugo E. Martin, Anvil and others ...