A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing

Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]
Home » RSS Audio Interviews and Conversations »

The NewsGator Interview: RSS for Online Media and Branded RSS Readers

 
[03.05.2007 l Rok Hrastnik]
 

In part 2 of the RSS interview with Greg Reinacker of NewsGator find out how online media can take advantage of RSS beyond publishing RSS content.

  • Why should online publishers care about branded RSS Readers?

  • Does it still make sense to provide a branded RSS Reader, especially with the wide adoption RSS is getting through Internet Explorer 7?

  • What kind of value can publishers bring to RSS Readers?

  • How can online media enhance the user experience through third-party content via RSS?

  • Is visitor ownership still a possibility, or are services like MyYahoo! owning the game? How can online media compete?

  • How can small businesses compete with large portals and large media sites?

  • Does syndicating your content via RSS mean that you're giving up content?

  • Is RSS becoming a significant traffic driver?

  • How can companies profit from pulling together relevant content on a specific topic from third-party sources?

  • Is there a difference in how summary and full-text feeds drive visitors to your website? When to use which?

  • Best practices for re-publishing third-party content on your website

  • Can you put ads next to re-published RSS content on your site? How to do it?

Click here to listen to the interview [MP3; 14 min.]

Unleash the Marketing and Publishing Power of RSS
Rok Hrastnik Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).

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