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The RSS Cases Blog brings you RSS technology advice, helps you understand RSS technology issues and explains different RSS business cases.

[June 14, 2007]
Using RSS Radars to Find Domains for SEO/SEM

[April 4, 2007]
The History and Future of RSS?

[March 26, 2007]
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[March 26, 2007]
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[March 22, 2007]
Teqlo Web Feed and Application Mashup Tool

You are here: Home » The RSS Marketing Diary » RSS Audio Interviews and Conversations » The NewsGator Interview: RSS for Online Media and Branded RSS Readers

May 3, 2007

The NewsGator Interview: RSS for Online Media and Branded RSS Readers

In part 2 of the RSS interview with Greg Reinacker of NewsGator find out how online media can take advantage of RSS beyond publishing RSS content.

  • Why should online publishers care about branded RSS Readers?

  • Does it still make sense to provide a branded RSS Reader, especially with the wide adoption RSS is getting through Internet Explorer 7?

  • What kind of value can publishers bring to RSS Readers?

  • How can online media enhance the user experience through third-party content via RSS?

  • Is visitor ownership still a possibility, or are services like MyYahoo! owning the game? How can online media compete?

  • How can small businesses compete with large portals and large media sites?

  • Does syndicating your content via RSS mean that you're giving up content?

  • Is RSS becoming a significant traffic driver?

  • How can companies profit from pulling together relevant content on a specific topic from third-party sources?

  • Is there a difference in how summary and full-text feeds drive visitors to your website? When to use which?

  • Best practices for re-publishing third-party content on your website

  • Can you put ads next to re-published RSS content on your site? How to do it?

Click here to listen to the interview [MP3; 14 min.]

Comments

Hey, there is what you need.

Posted by: AAS at July 2, 2007 10:47 AM

Hey, there is what you need.

Posted by: AAS at July 2, 2007 10:47 AM

Hey, there is what you need.

Posted by: AAS at July 2, 2007 10:47 AM

Hey, there is what you need.

Posted by: AAS at July 2, 2007 11:04 AM

Hey, there is what you need.

Posted by: AAS at July 2, 2007 11:04 AM

Hey, there is what you need.

Posted by: AAS at July 2, 2007 11:04 AM

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