Rok Hrastnik

A Note from the Author: The RSS Diary is Closed was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

The NewsGator Interview: RSS in the Enterprise - Manage Internal Information More Easily


In part 3 of the RSS interview with Greg Reinacker of NewsGator find out how Enterprise RSS makes information management easier within a corporation.

  • What will happen in the RSS space in 2007, for marketers and business?

  • Will RSS become integrated into every enterprise application? How will that change how information is used?

  • Will RSS improve information management within an organization?

  • What challenges do RSS management present to IT departments in larger organizations?

  • Will centralized RSS tools help solve the internal information management crisis?

  • What is Attention XML and how will it help you get more of the content you need and less of the content that is not relevant specifically to you?

  • Are smart RSS Readers only for corporations, or can consumers also take advantage?

  • What are NewsGator's plans for 2007?

Click here to listen to the interview [MP3; 13 min.]

Rok Hrastnik Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).