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You are here: Home » The RSS Marketing Diary » RSS Services for End-users » The RSS Enterprise Market Overview July 19, 2005 The RSS Enterprise Market Overview Enterprise RSS is a fairly new market, but already strongly dominated by a handful of companies, with NewsGator leading the pack. Red Herring provides a good overview of the RSS Enterprise market, and most especially gives a good starting point to define enterprise RSS. Among the key is enterprise wide content consumption synchronization ("from Microsoft Outlook to the web to a desktop client to a mobile phone application") and behind-the-firewall security. Other applications include: a] Direct mass communication with employees, on either a mass level or also employing personalization and customization to make sure only the most relevant messages are distributed to the right people. b] Measuring and watching buzz about the company, its brands and products. c] Filtering industry news for relevancy and making it available to appropriate teams and employees in need of specific content. d] Targeted and secure in-house communications between employees and teams, which also includes project collaboration. Other applications that usually aren't discussed under the enterprise RSS umbrella, but probably should be in order to maximize the impact of RSS, should also include: a] External RSS feed publishing in order to communicate with prospects, customers, business partners, the media and other target audiences. b] Republishing syndicated content on corporate sites in order to easily display focused industry news from multiple sources. c] RSS advertising, which in the context of enterprise RSS would especially mean ad campaign management capabilities.
Comments
Great foresight, enterprise rss has definitely come a ways since then but the principles remain the same. Delivering the right information to the right people while cutting through the information overload. Similar to Newsgator's Enterprise Server. The Enterprise 2.0 Feed Server by Attensa is a great example of secure, enterprise rss environment. Great foresight, enterprise rss has definitely come a ways since then but the principles remain the same. Delivering the right information to the right people while cutting through the information overload. Similar to Newsgator's Enterprise Server. The Enterprise 2.0 Feed Server by Attensa is a great example of secure, enterprise rss environment. Post a comment
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