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Covers everything from RSS for direct marketing to using RSS for SEO. The RSS Cases Blog
The RSS Cases Blog brings you RSS technology advice, helps you understand RSS technology issues and explains different RSS business cases. [June 14, 2007] [April 4, 2007] [March 26, 2007] [March 26, 2007] [March 22, 2007] |
You are here: Home » The RSS Marketing Diary » RSS Publishing and RSS Marketing Tools » The RSS Marketing Revolution from SilverPop October 24, 2005 The RSS Marketing Revolution from SilverPop Last week, straight from the DMA in Atlanta, I announced that something close to an RSS marketing revolution is coming today. Why a revolution? If marketers are to accept RSS as a reliable and relevant outgoing communications and marketing channel, they need an out-of-the-box enterprise grade RSS marketing solution that offers them everything they are already getting from e-mail marketing. This includes: a] Content personalization capabilities b] Easy-to-use advanced subscriber list segmentation c] Content targeting capabilities to ensure greater content relevancy and message impact d] Enterprise-grade content security e] Integration with existing user databases and metrics systems, peferably without giving the vendor access to user data f] Automated follow-up capabilities g] Complete tracking capabilities and e-mail comparable metrics h] Ability to generate leads and subscriber data Mostly all of these services were already available in some RSS solutions (such as the advanced metrics part by Syndicate IQ; follow-up capabilities by RSS Autopublisher and RSS ByPass; on-demand targeting by SimpleFeed and Nooked; enterprise-grade security by MyST Technology Partners; and so on ...), they have never before been fully integrated in an out-of-the-box solution. Today, the e-mail marketing solutions vendor SiliverPop changed all this by launching the first RSS marketing tool, RSSDirect, that really delivers all of the key outbound RSS marketing tools in a simple-to-use environment. Personally, I was most impressed with their segmentation & targeting capabilities, which builds on their existing e-mail platform and brings the world of e-mail segmentation to RSS. More on their RSS solution coming soon, and I'd especially like to share their screenshots, which I'm just waiting to receive. Why is this launch so important? Based on my preview, I believe this is the RSS solution that will start an avalanche of similar advanced RSS marketing solutions from both the e-mail space and the existing RSS space, all contending to achieve market leadership and all ultimately providing us with better marketing tools. Is RSSDirect perfect? Of course not, and there is still much room for improvement, ranging from improved metrics back-end integration to a range of RSS marketing features, such as specific RSS promotional tools; RSS SEO features; inbound RSS communications; webmaster RSS tools; improved syndication tools; podcasting; videocasting etc. etc. All in all, the RSSDirect tool is right now focused only on outbound communications with end-users, which is a start. And as the market develops further I'm sure we'll be seeing other advanced solutions that will start addressing more and more elements of the Business Case for RSS model. The possibilities are quite endless and it's up to the vendors to explore them and bring the full capabilities of RSS marketing to marketers. Comments
I came in on a link from Lockergnone having noticed there was no mention of a service I use in your report. Whilst both the product and sales letter are a little bit raw, you will find Feed Magic already has most of the features marketers require. In addition those opting to host their own server have full access to the source code thus allowing for additional integration and customization. We actually rolled out this service a year ago (Dec 04) to our clients. And have been wiating for the general business user to catch up with it. It is now reaching the tipping point where we will see it become more useful. Of interest is our testing of it over the past 6 months. We found that given an option to opt in for a newsletter or opt in for a RSS feed, only 2% to date (even when given the RSS feed after email opt in registration) have actually used the personal RSS feed. In this past month with some applications (iTunes, Feedburner, Technorati, etc) like Google Blog Search, we are seeing the use in customer sites balloon. Remember give the customer what they want, how they want it, and when they want it. BUT... be able to measure it. o many LP's that I likely won't have completed converting them before I die! lolI am usin Post a comment
Related Articles [May 3, 2006] [February 20, 2006] [January 12, 2006] [September 12, 2005] [September 6, 2005] [July 27, 2005] [June 8, 2005] [June 2, 2005] [May 12, 2005] [April 24, 2005] |
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