A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing

Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

The RSS Vendors Space

 
 

Richard MacMannus takes a good look at the RSS vendors space, giving special attention to the search category.

I was especially interested in reading his break-down of the RSS publisher services vendors:

Publisher Services
Sub-categories: Content; Analytics; Feed Mgmt; Advertising Examples: Feedburner; Nooked; Pheedo; SimpleFeed; Syndicate IQ

Nice break-down, Richard, although it could use some further sub-categorizing in the feed management area.

Richard also notes this category as especially interesting, since "The Big 3" (Yahoo!, Microsoft, Google) have shown little interest here. I'm almost willing to bet they won't, since the market isn't as attractive as the mass end-user market. Also, if the e-mail world is an indication, this space will be owned by niche players, focusing especially on this category.

Unleash the Marketing and Publishing Power of RSS
Rok Hrastnik Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).