A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
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Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
Richard MacMannus takes a good look at the RSS vendors space, giving special attention to the search category.
I was especially interested in reading his break-down of the RSS publisher services vendors:
Publisher Services
Sub-categories: Content; Analytics; Feed Mgmt; Advertising Examples: Feedburner; Nooked; Pheedo; SimpleFeed; Syndicate IQ
Nice break-down, Richard, although it could use some further sub-categorizing in the feed management area.
Richard also notes this category as especially interesting, since "The Big 3" (Yahoo!, Microsoft, Google) have shown little interest here. I'm almost willing to bet they won't, since the market isn't as attractive as the mass end-user market. Also, if the e-mail world is an indication, this space will be owned by niche players, focusing especially on this category.
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Avtor: Rok Hrastnik |
Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.
He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).