A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
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Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
Today at Syndicate, Tig Tillinghast of MarketingVox, noted how traditional newspaper readership is decreasing, while the ad money this channel is getting is hardly getting any smaller, even though on the other side of the river new popular content media (blogs) are attracting huge numbers of readers.
People are still subscribing to print publications, but are reading them much less.
So the challenge for marketers now is actually taking some of that money and a] investing it in blog and RSS advertising and b] investing it in blog-based PR.
The steps that Tig suggests to achieve b] are as follows:
1] Determine the type of the blog you want to be placed in, PR wise: is it a "first news breaking blog", an opinion blog or a comprehensive new source blog, that covers a specific field in details.
2] Adapt your PR message to the blog type.
3] Don't over communicate.
4] Actually read the publication, especially to capture its tone and make sure they haven't covered your topic yet.
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Avtor: Rok Hrastnik |
Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.
He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).