A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

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Travelocity: One of the Best IRSS Marketing Examples ... Plus Some Tips For Them

[16.11.2005 l Rok Hrastnik]

Travelocity just surprised me with their new RSS subscription model, giving their visitors the chance to fully customize the travel offers they receive from the company. An excellent IRSS marketing example.

They offer a simple interface where visitors select their trip type, departure city and destinations, and then get their own individualized feed to receive customized travel info, discounted fares news and special offers.

Perfect? No. Good? Yes. Room for improvements?

a] Add the option of choosing a price range.

b] Immediately provide also the direct copy & paste link to the feed. Having to left-click on an image (right-click doesn't work) just doesn't cut it --- really a shame for such a great strategy otherwise.

c] Add RSS capabilities to your searches and other site sections.

d] And for crying out loud, find a good spot to promote it. VISIBLE SPOT!

Other travel sites are bound to follow, since one of the agencies taking care of the market, E-site Marketing, is said to be developing a similar service for their other clients.

And since we're already talking about IRSS, PortletWorks is said to have launched a new Portlet CMS (internal sites) with out-of-the-box RSS feed customization. Must be one of the first ...

Unleash the Marketing and Publishing Power of RSS

Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).

Contacts l Rok Hrastnik