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The RSS Cases Blog
The RSS Cases Blog brings you RSS technology advice, helps you understand RSS technology issues and explains different RSS business cases.

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You are here: Home » The RSS Marketing Diary » RSS Marketing » Unique Generating RSS Subscribers Tip

October 5, 2005

Unique Generating RSS Subscribers Tip

I couldn't resist publishing this amazing tip by Tom Hespos of Underscore Marketing, one of the many in "Unleash the Marketing & Publishing Power of RSS".

"If I were promoting a feed for a client, I'd advertise it in all the obvious areas of the client's site. But I'd like to see some external promotion as well.
One of the tactics we've been able to employ to get targeted subscribers efficiently is "co-registration". We place our newsletter subscription offer in areas where consumers are already signing up for offers that are relevant to their interests and lifestyles.
For example, if I'm trying to get subscribers for an e-mail newsletter about lawn care, I might buy a placement on a site that's offering coupons for home improvement stores and pitch consumers there.
We pay the publisher only when people subscribe to our newsletter. This tactic is easily adaptable to promoting RSS feeds."

Comments

hey Rok....your post was so interesting!!!thank you.

Posted by: cholo at November 10, 2005 12:15 PM
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