A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

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Unique Generating RSS Subscribers Tip

[05.10.2005 l Rok Hrastnik]

I couldn't resist publishing this amazing tip by Tom Hespos of Underscore Marketing, one of the many in "Unleash the Marketing & Publishing Power of RSS".

"If I were promoting a feed for a client, I'd advertise it in all the obvious areas of the client's site. But I'd like to see some external promotion as well.

One of the tactics we've been able to employ to get targeted subscribers efficiently is "co-registration". We place our newsletter subscription offer in areas where consumers are already signing up for offers that are relevant to their interests and lifestyles.

For example, if I'm trying to get subscribers for an e-mail newsletter about lawn care, I might buy a placement on a site that's offering coupons for home improvement stores and pitch consumers there.

We pay the publisher only when people subscribe to our newsletter. This tactic is easily adaptable to promoting RSS feeds."

Unleash the Marketing and Publishing Power of RSS

Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).

Contacts l Rok Hrastnik