A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
I had a highly interesting discussion recently with Sharon Housley, who heads up marketing for the desktop RSS publishing tool, FeedForAll.
Sharon is constantly in touch with companies implementing RSS as a marketing tool and as such really has excellent insight even in to the most unique RSS marketing applications.
Here are some of the unique uses we covered in this interview:
Sharon gives us the exact details on how their clients have implemented the above listed RSS opportunities.
Other interesting topics covered also include FeedForAll's plans on how to actually integrate a desktop publishing solution with existing databases to provide for RSS personalization and customization.
As an RSS solution provider, Sharon does take an interesting viewpoint (very close to mine, actually) on RSS and e-mail, claiming that RSS is an excellent supplemental channel, but not a replacement for e-mail.
The Interview
Title: Unique RSS Applications: Interview with Sharon Housely, FeedForAll.comLength: 38:36 minutes
Download: .wma [size: 13.7MB]
Download: .mp3 [size: 8.8MB]
RSS feed link:
http://www.marketingstudies.net/interviews/rssinterviews.xml