A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing

Rok Hrastnik

A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

Use Rasasa.com to Receive Critical RSS Updates to Your Mobile Phone or IM

 
 

RSS is great for getting latest content updates as soon as they become available to your computer or even to your mobile phone, if you're using a mobile RSS Reader. The only problem is that this is usually done softly, without really pushing you with new content (and you actually want some content to be pushed to you, depending on how important it is), and without giving you access to that content depending on what you're currently doing.

But the free online service Rasasa.com takes this concept somewhat further, using an innovative approach to getting your most important content to you depending on your current location.

a] If you're online Rasasa will deliver your most important RSS feed content to your instant messenger, such as MSN.

b] If you're offline, Rasasa will deliver this content via SMS to your mobile phone. This one unfortunatelly doesn't come for free.

c] If you're in "quiet" mode Rasasa will deliver these updates to your e-mail.

The whole point is in pushing your most important RSS content to you as soon as it becomes available using the most appropriate method depending on your current activity.

You can of course decide which feeds are important enough to receive to your mobile phone, what times you want to receive this content (for example only in your "office hours") and even filter out only the most important content from your feeds.

For example, if you're subscribed to an RSS feed that brings you the latest job ads you could add that feed into Rasasa and then have it push new job ads to you as soon as they become available, regardless of where you are.

Unleash the Marketing and Publishing Power of RSS
Rok Hrastnik Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).