A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
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Guericom d.o.o., Lahomno 9, 3270 Laško, Slovenia
A now "deceased" website on RSS marketing and RSS publishing - a look at the history of internet marketing
This is very cool.
One of the beautiful things about RSS is that it's such a versitile and flexible channel that can practically deliver any kind of linear content, such as dozens of different types of content updates.
Perhaps marketers and other people in business will finally stop seeing RSS as a blogging tool but as a full-service content delivery channel.
Anyway, the example I'm talking about is Writeboard, a web-based word processing tool, which is especially suitable for collaborating on various projects.
The cool part is that it creates an RSS feed for each document and then delivers document changes to your RSS Reader, thus giving you great control over document versioning.
OK, not something terribly exciting for marketers (unless you start thinking in terms of making internal marketing planning and knowledge exchange easier), but still a great RSS implementation.
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Avtor: Rok Hrastnik |
Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.
He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).