| Contacts l Help l About |
| Subscribe to the RSS Marketing e-zine
Providing strategic semi-monthly views on best RSS uses and practices and latest RSS news. [privacy] |
 |
|
|
||||||
|
|
|
|
|
|
Covers everything from RSS for direct marketing to using RSS for SEO. The RSS Cases Blog
The RSS Cases Blog brings you RSS technology advice, helps you understand RSS technology issues and explains different RSS business cases. [June 14, 2007] [April 4, 2007] [March 26, 2007] [March 26, 2007] [March 22, 2007] |
You are here: Home » The RSS Marketing Diary » RSS Marketing » Using RSS Radars in B2B CRM March 26, 2007 Using RSS Radars in B2B CRM RSS Radars are not just a tool to help you enrich your website content and allow you to easily conduct business intelligence, but can also be used as a B2B Customer Relationship Management tool to help you maintain customer loyalty and provide your customers with some additional added value. Just recently I received an e-mail from David Koopmans of Mokum Marketing, who gave me the idea for this post. David's idea is simple:
This is how David sees the usefulness of such an application: But, there are two problems:
This is where RSS Radars can come in, enabling you to aggregate dozens or hundreds of RSS feeds, filter them for the relevant keywords to get only the most relevant content for a specific client, and provide that client with his own customized RSS feed, using a service like MySyndicaat.com or pipes.yahoo.com. Plus, using .htaccess you can easily password protect each feed for each individual client. More details in the 2007 edition of the RSS e-book:)
Comments
Rok, Thanks for this interesting article. It shows clearly some of the possibilities of RSS radars. Personally we've installed some of these services for our clients and improved them, so not only RSS feeds, but also (messages in) newsletters are automatically "tagged" and distributed by RSS or personal newsletters to customers. If you want some real-world examples for you new e-book, please contact me. I like the aggregation idea. Not sure about the .htaccess as using yahoo pipes would still 'publish the feed'. Really in the near future everyone will be watching everyone watching everyone (still with me I hope?!). You can create feeds to watch what is being said about your company, your competitors, anything. That information is gleaned from the wide open internet. Businesses should not even be ashamed of watching their competitors. It is common sense really. What you need to watch out for is not slandering competitors via comments, whatever. It all shows up anyway, which is why the cluetrain manifesto is so compelling "talk with a human voice" or be nabbed kicking and screaming into marketing hell ;-) DC you are correct about pipies.yahoo.com, although there are probably some work-arounds for that as well. Hey, there is what you need. Hey, there is what you need. Hey, there is what you need. Hey, there is what you need. Hey, there is what you need. Hey, there is what you need. Sk94u8 A number of universities have awarded her honorary degrees, and she earned a prestigious job on the staff of Detroit congressman John Conyers. In 1988 Roxanne Brown noted: "Thirty-two years after she attracted international attention for sparking the Montgomery Bus Boycott, Mrs. Parks's ardent devotion to human rights still burns brightly, like a well-tended torch that ignites her spirit and calls her to service whenever she is needed." Sk94u8 A number of universities have awarded her honorary degrees, and she earned a prestigious job on the staff of Detroit congressman John Conyers. In 1988 Roxanne Brown noted: "Thirty-two years after she attracted international attention for sparking the Montgomery Bus Boycott, Mrs. Parks's ardent devotion to human rights still burns brightly, like a well-tended torch that ignites her spirit and calls her to service whenever she is needed." Hello! Good Site! Thanks you! lnwjfwqrdcfi Hi all, I would like to suggest another web based RSS tool, which is a feed directory and a RSS mixer / RSS merger : Swiv RSS mixer Many thanks for your post. Hi all, I would like to suggest another web based RSS tool, which is a feed directory and a RSS mixer / RSS merger : Swiv RSS mixer Many thanks for your post. Hi all, I would like to suggest another web based RSS tool, which is a feed directory and a RSS mixer / RSS merger : Swiv RSS mixer Many thanks for your post. Hi all Post a comment
Related Articles [July 25, 2005] [July 11, 2005] [July 4, 2005] [June 20, 2005] [June 9, 2005] [June 7, 2005] [June 2, 2005] [May 15, 2005] [May 3, 2005] [April 18, 2005] |
Latest RSS marketing and RSS publishing news, commentary, advice and developments. Your primary source for RSS marketing information and marketing development. Edited by Rok Hrastnik RSS Feed for this Blog:
Unleash the Marketing & Publishing Power of RSS
The e-book that is defining RSS marketing. Click here
|
 |
|
|
Get the free crash-course in RSS marketing, to find out exactly how you'll profit from implementing this new technology.
