A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

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Washingtonpost.com Launches RSS Advertising

[19.07.2005 l Rok Hrastnik]

RSS advertising is getting adopted by more and more media sites, this time by the Washington post.

To launch on July 15 in its Top News, Politics and Opinion feeds, the ads will be part of a unique campaign integrating RSS ads, online video, behavioral targeting and standard ad delivery.

This might actually be one of the first integrated online advertising campaigns, to use RSS next to other online advertising channels, such as online video, standard ads and most especially behavioral targeting.

The interesting question though is whether they'll be sharing their case study results, especially how well RSS advertising performed in comparison to other channels.

Unleash the Marketing and Publishing Power of RSS

Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).

Contacts l Rok Hrastnik