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You are here: Home » The RSS Marketing Diary » RSS Advertising » Washingtonpost.com Launches RSS Advertising July 19, 2005 Washingtonpost.com Launches RSS Advertising RSS advertising is getting adopted by more and more media sites, this time by the Washington post. To launch on July 15 in its Top News, Politics and Opinion feeds, the ads will be part of a unique campaign integrating RSS ads, online video, behavioral targeting and standard ad delivery. This might actually be one of the first integrated online advertising campaigns, to use RSS next to other online advertising channels, such as online video, standard ads and most especially behavioral targeting. The interesting question though is whether they'll be sharing their case study results, especially how well RSS advertising performed in comparison to other channels.
Comments
Love the podcast...particularly as a Keystone, Colorado resident who use to live in WDC. I hugely miss the Post. Two cents of advice. For your podcasts, hire an intern to cut the local ads. Get a national sponsor. You can play their bit for two seconds at the front of the podcast and make some additional cash. kpc hVH7hJ 3v3445vtt075nvn0g8d0nb Post a comment
Related Articles [August 11, 2005] [August 1, 2005] [July 19, 2005] [June 16, 2005] [June 16, 2005] [June 14, 2005] [June 14, 2005] [June 8, 2005] [June 6, 2005] [May 26, 2005] |
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