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You are here: Home » The RSS Marketing Diary » RSS Marketing » What Can Seth Godin Do To Increase His RSS Readership November 21, 2005 What Can Seth Godin Do To Increase His RSS Readership How are most blogs generating regular readership? My guess would be that those that offer an e-mail subscription and publish at least a weekly "best of blog" e-zine, get most of their subscribers via their e-mail efforts. For those that don't most readership is probably generated either via links from other blogs or people visiting frequently directly using their browsers. How about RSS? The way most blogs have it implemented, it's highly probably trailing behind other readership sources. In one of his posts (to which I got via Brand Autopsy's post, to which I got via Steve Rubel's post - thank you, guys) Seth complains about getting a "scary-low" percentage of his readership from his RSS feed. What can Seth do to increase his RSS readership? a] Push your RSS subscribe features upwards, directly below your logo. b] Having the AddToMyYahoo button is cool and goes a long way towards reaching the mass public, but is it enough to entice visitors to subscribe? Add some copy to actually invite people to subscribe and tell them why. Treat it as a "subscribe" function not an "RSS" function. c] Add a permanent link explaining RSS and its benefits. I'm guessing most of your visitors will miss the latest RSS post. d] Don't stick with just the Yahoo! button, but also add buttons from Bloglines, Google etc. And so on:) BTW - Brand Autopsy's comment on RSS is spot-on: "The only way RSS is going to work is if we don't know its there. RSS needs to be 100% invisible. RSS needs to be baked inside every program on everyone's computer. RSS must be seamless to reach the masses. We shouldn't have to use an add-on program and copy/paste geeky code to use it. It has to be simpler. It has to fit our worldview like so many other computer applications of being super easy to use, we don't even know we are using it."
Comments
Interesting article, but not sure I agree with putting buttons for individual online aggregators on sites... I have posted some thoughts here, on my own site: http://www.9mmfilm.com/news/2005/11/rss-usability-and-feed-links.html I agree with frankp--a special button for one inidvidual service is lame. Unfortunately, if you want to really pump your subscription numbers, it appears to be a necessary evil for the time being. My thoughts on the subject and how it ought to be solved (but I'm not holding my breath) can be found at: http://www.geckotribe.com/ibl/b/2005/08/subscribe-button-hell.php I like to have the link pointing to my feedburner feed. From there the user can decide what to use to subscribe. So it keeps my design clean. regards The Brand Autopsy comment on RSS is spot on. Syndication needs to be more seamless for end-users if Seth Godin (or any other blogger for that matter) ever hope to increase their readership. While I utilize several RSS buttons, it's still nice to have visitors on the site being exposed to advertising. Have you checked out SoloSub http://solosub.com/ for providing a RSS subscribe experience? It subscribe generates buttons for all the popular aggregators, and explains what a feed (don't use the term RSS, avg joe doesn't get it) is. SoloSub is also free to use. frankp, Antone, As a marketer, what we focus on is always result. One click subscription ease the process for consumers. I certainly would love to _distract_ my reader's attention, if in return I have them return to my website again and again through proper syndication. Of course, I will only place top 4-5 buttons to popular RSS aggregators. Before there is a solution to this, why not use them? Also I don't understand why trying to increase subscription is evil. Don't we provide content instead of blatant ads? The choice is still theirs. My comments available in the new post:) http://rssdiary.marketingstudies.net/content/rss_onsite_promotion_to_market_or_not_to_market.php Excellent job explaining the tactics Seth can use to increase RSS readership. I suspect Seth will improve his RSS readership with increased focus on his email bounce rates. The point-when Seth feels the pain of email being rejected as a sound marketing tool, he'll improve his RSS subscribe rate. Brian Hello! Good Site! Thanks you! khystjjamdjdxa Hello! Good Site! Thanks you! cdphfsozcrn Hello! Good Site! Thanks you! siuoilynvguc 1. In Gods Hands 4:08 5.10 Mb 2. Say it Right (Rauhofer remix part 1) 8:34 9.10 Mb 3. Maneater (Rauhofer mix Show) 5:34 ads 2007-07-24 Convert your favorite vinyl albums to MP3 s with the Ion iTTUB turntable W Hello, nice site look this: Post a comment
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