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You are here: Home » The RSS Marketing Diary » RSS Metrics » What is Average Daily Readership? July 12, 2005 What is Average Daily Readership? As stated in the recent interview we did, Syndicate IQ introduced a new RSS metric to the RSS market: Average Daily Readership (ADR). This is how they define it on their site: "The Trigon Engine's Average Daily Readership calculation takes RSS circulation/subscription metrics a couple of steps further. Using our unique RSS URL feature, clients know the number of subscriptions to an individual feed and the Average Daily Readership (ADR) for that feed. 5000 subscriptions (or circulation) doesn't mean 5000 daily active readers. Publishers using the Trigon Engine know which feeds and what % of the subscribers read at least one article on a daily basis. To effectively leverage the marketing and revenue opportunities of the RSS marketing channel, Average Daily Readership (ADR) establishes a content consumption metric necessary for a new marketing medium to gain rapid adoption. An equivalent to ADR is an unique user to a web site. Syndicate IQ publishers' provides potential advertisers with total reach (subscriptions and ADR) and frequency (views) data to justify premium CPMs. " As much as this sounds excellent, it does open some questions: a] How is ADR calculated, using what precise formula? In my opinion, this question will need to be answered if the RSS industry is to establish credible metrics for advertisers. b] Since ADR is an equivalent to a unique user to a web site, how is that user determined in RSS standards? c] How is ADR calculated if a feed is widely syndicated, instead of being consumed my just one user? d] What are direct implications of ADR for marketers publishing RSS feeds and publishers publishing RSS feeds? Looking forward to the responses below:) From everyone in the RSS industry of course ...
Comments
These are fundamental issues that have to be solved to allow RSS to become a platform for an ecosystem of companies. Rok, you've highlighted something that could act as a roadblock to effective use of RSS. And hopefully, that will help find the solution. I've looked at SyndicateIQ and Feedburner websites in relation to ADR and it looks like they are using some random algorithm to compute this SyndicateIQ has a great story on ADR, but where is the facts - unlike Feedburner they dont have an "open service". But based on the use of unique subscriber URLs and web bugs they could calculate reasonably accurate. Feedburner use feedcount - i'm at a loss to how they compute this - i dont buy into the way they do this - it sounds like a "guess" I haven't checked out other products such as SimpleFeed, Pheedo or Nooked. Why cant the guys tell us what the formula is for ADR - then we can compare all the service providers in the space. Bill
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Related Articles [May 2, 2006] [February 28, 2006] [November 23, 2005] [November 16, 2005] [August 11, 2005] [July 25, 2005] [July 19, 2005] [July 12, 2005] [June 22, 2005] |
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