A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

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What's With All the Research Lately?

[14.04.2005 l Rok Hrastnik]

The last couple of weeks have been quite slow on the RSS developments side, but not for research companies. Is it just me, or is every research house out there just jumping hoops to get "the next big research" on RSS (lately especially podcasting) out?

Let's take a look at the latest from Forrester ...

"According to "The Future Of Digital Audio," a new report from Forrester Research, Inc. (Nasdaq: FORR), 20.1 million US households will listen to satellite radio, and 12.3 million US households will use their MP3 players to listen to audio podcasts by the end of the decade."

Give me a break ... how can someone predict the number of "podcasting" households in the US for five years in advance, especially for something as young as podcasting?

And let's not forget the faulty (I admit, I fell for that one) podcast research from Pew, which conducted the study on the huge number of 208 MP3 owners.

But I guess the sheer amounts of research shows that RSS is perceived as a hot topic ...

Unleash the Marketing and Publishing Power of RSS

Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).

Contacts l Rok Hrastnik