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The RSS Cases Blog
The RSS Cases Blog brings you RSS technology advice, helps you understand RSS technology issues and explains different RSS business cases.

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You are here: Home » The RSS Marketing Diary » RSS Services for End-users » Yahoo! Integrating RSS Reading in Their Webmail Service

December 1, 2005

Yahoo! Integrating RSS Reading in Their Webmail Service

It finally happened.

Way back in April I was writing about the missed opportunity in Gmail's poor integration of RSS, touting the company to go one step further and integrate a full-featured RSS Reader in their webmail service.

Google never made that step forward, but just now Yahoo! did, launching a beta of the first fully featured webmail integrated RSS reader.

Considering Yahoo! Mail's incredible reach, this is the next big step for bringing RSS to the masses and making it a "household appliance". Most certainly good news for RSS marketers, which will without doubt shortly see a great increase in RSS penetration.

Also, Yahoo! Mail's RSS integration also allows for easy e-mail forwarding of RSS posts, a nice bonus for added virality of our feeds.

Ultimately, this is an important step, although there are still numerous things Yahoo! could do with this service, such as an integrated search engine that would produce persistant search feeds; RSS feed mix & filtering; personal feed publishing ... and the list goes on and on.

Comments

s4OiFQ A number of universities have awarded her honorary degrees, and she earned a prestigious job on the staff of Detroit congressman John Conyers. In 1988 Roxanne Brown noted: "Thirty-two years after she attracted international attention for sparking the Montgomery Bus Boycott, Mrs. Parks's ardent devotion to human rights still burns brightly, like a well-tended torch that ignites her spirit and calls her to service whenever she is needed."

Posted by: Elizabeth Talor at July 26, 2007 3:47 PM

1. In Gods Hands 4:08 5.10 Mb

2. Say it Right (Rauhofer remix part 1) 8:34 9.10 Mb

3. Maneater (Rauhofer mix Show) 5:34
...

Posted by: Nelly Furtado - Best of the remixes at August 22, 2007 2:58 PM
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