A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

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Yahoo! Integrating RSS Reading in Their Webmail Service

[01.12.2005 l Rok Hrastnik]

It finally happened.

Way back in April I was writing about the missed opportunity in Gmail's poor integration of RSS, touting the company to go one step further and integrate a full-featured RSS Reader in their webmail service.

Google never made that step forward, but just now Yahoo! did, launching a beta of the first fully featured webmail integrated RSS reader.

Considering Yahoo! Mail's incredible reach, this is the next big step for bringing RSS to the masses and making it a "household appliance". Most certainly good news for RSS marketers, which will without doubt shortly see a great increase in RSS penetration.

Also, Yahoo! Mail's RSS integration also allows for easy e-mail forwarding of RSS posts, a nice bonus for added virality of our feeds.

Ultimately, this is an important step, although there are still numerous things Yahoo! could do with this service, such as an integrated search engine that would produce persistant search feeds; RSS feed mix & filtering; personal feed publishing ... and the list goes on and on.

Unleash the Marketing and Publishing Power of RSS

Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).

Contacts l Rok Hrastnik