A Note from the Author: The RSS Diary is Closed

rssdiary.marketingstudies.net was built to help marketers get the most from RSS. However, much has changed since the site was last updated in 2007 - and it's pretty fair to say that it's now completely outdated.

Since I've moved on to other interests in internet marketing years ago, the site is now officially closed, and only remains online as an archive of a part of internet marketing's past. This is how we used to see RSS between 2004 - 2007. We don't, anymore, but there's no harm in having a small part of our past available online.

With that, I'm also making the e-book that started all of this, Unleas the Marketing and Publishing Power of RSS, available for free download.

Rok Hrastnik [to contact and/or follow me: LinkedIn l Facebook]

Home » The Syndicate Conference »

Yahoo Publicly Launched Media RSS 1.0 at Syndicate

[17.05.2005 l Rok Hrastnik]

Yahoo!, during a lunch presentation at the Syndicate conference, just officially released their Media RSS 1.0 standard.

The Media RSS 1.0 standard basically takes the standard RSS enclosure tag and adds additional features to it, which allow for easier indexing and searching, especially through meta data.

Along with this, the video search function at Yahoo! just got more tightly integrated in the actual search bar, making video search more accessibly.

This is all part of Yahoo's strategy to create so-called ''My Media'', a combination of mass media and micro media, personalized for the content consumer.

What's also interesting is how Yahoo! gets video content, a combination of 'personally' arranged deals with video content producers, a comprehensive web media crawl and media RSS, where they get the content from thousands of RSS feeds around the world and which also presents an opportunity for every publisher out there to be included.

Unleash the Marketing and Publishing Power of RSS

Avtor: Rok Hrastnik

Rok Hrastnik is an experienced international internet marketer and manager in Central & Eastern Europe, lead by the conviction that marketers should first be driven by measurable business outcomes: sales and profits.

He is currently serving as the International Internet Director at Studio Moderna, the leading CEE direct response TV & multi-channel retailer, managing their internet operations across 22 countries (Russia, Poland, Czech Republic, Turkey, Romania, the Baltics and others).

Contacts l Rok Hrastnik