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You are here: Home » The RSS Marketing Diary » The Syndicate Conference » Yahoo Publicly Launched Media RSS 1.0 at Syndicate May 17, 2005 Yahoo Publicly Launched Media RSS 1.0 at Syndicate Yahoo!, during a lunch presentation at the Syndicate conference, just officially released their Media RSS 1.0 standard. The Media RSS 1.0 standard basically takes the standard RSS enclosure tag and adds additional features to it, which allow for easier indexing and searching, especially through meta data. Along with this, the video search function at Yahoo! just got more tightly integrated in the actual search bar, making video search more accessibly. This is all part of Yahoo's strategy to create so-called ''My Media'', a combination of mass media and micro media, personalized for the content consumer. What's also interesting is how Yahoo! gets video content, a combination of 'personally' arranged deals with video content producers, a comprehensive web media crawl and media RSS, where they get the content from thousands of RSS feeds around the world and which also presents an opportunity for every publisher out there to be included.
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