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About is a publishing and consulting business revolving around modern marketing approaches and discovering marketing strategies, systems and models that work.

Mission Statement

We market and conduct business in an ever changing world where new marketing models, tools, procedures and similar are introduced almost every day.

In reality, most of these are merely new marketing stunts created to capture and dazzle new clients, recycled approaches or simply theoretical models that look great but don't work in practice. is here to present the marketing professional with a critical and realistic view of these, and at the same time provide an in-depth analysis of strategic approaches that combine timeless marketing facts and know-how with modern marketing tools, demonstrated through real examples.

Only you can solve your marketing problems, since only you can really understand everything that influences your business. It is our mission to provide you with information and examples to make your job easier.

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